Craft brewers love to sell themselves as environmental activists. How can you tell a sincerely sustainable business from those looking for a selling point? One answer, solar.
The Relationship Between Brewers and Environmentalism
Millennials love craft brewers, and craft brewers are very aware of what the Pew Research Center found in 2014. Millennials look for socially and environmentally responsible businesses and are willing to pay more for sustainable products.
As Millennials are the biggest generation, marketing to them is important. Having a green (or green-washed) business brings in customers excited to support an environmentally-friendly organization.
Craft brewers also must combat the fact that they are a water-intensive industry; a gallon of beer from an average brewery requires seven gallons of water. While most customers would still drink their favorite brew despite the water consumption, water availability and quality are growing environmental concerns directly affecting and affected by breweries. An organization marketing to an environmentally-conscious generation needs to balance environmental cons with environmental pros.
Follow the Money
While craft brewers modify their businesses and processes in a variety of ways to become more sustainable, a customer dedicated to finding the most sustainable beer needs only to follow the money. Businesses who make investments in environmentally-conscious practices are using part of their profits for a greater cause.
A great way to invest in the environment is installing solar arrays. Of the 6,000 American craft breweries, only 100-150 have solar arrays, and ten of those call North Carolina home.
Check out some local breweries going beyond greenwashing
In a competitive market, coal is more expensive than both solar and wind.
In 2001, Texas created a competitive electricity market in that the least expensive resources go on the grid first. At that time, wind supplied less than one percent of Texas’ energy. As of 2018, 20 percent of the market is wind power. With technology and increased production lowering the cost of renewables, there are less arguments, than ever before, for the steady destruction of mountainous landscapes created by America’s need for coal.
Due to the competitive market, Texas has retired coal-fired plants, replacing them with natural gas which is significantly less expensive. By the end of next year, wind is expected to generate more electricity for Texans than coal as more plants are retired. However, these retired plants are largely being replaced by more efficient and less expensive natural gas plants. While natural gas beats coal in an environmentally-friendly competition, it is still a fossil fuel.
Texas’ competitive electricity market creates a fairer fight between renewables and fossil fuels when compared to other state and federal energy policies. Still, fossil fuels have an advantage. The hidden costs related to fossil fuel use like the consequences of climate change, explosions during drilling, transportation, spills and leaks, or burning process, and the pollution of land surrounding gas wells, is not included in the price comparisons of natural gas and renewables.
However, there is still hope. As we continue to burn the finite source of natural gas, it will face the same, inevitable dilemma of oil and coal. The low hanging fruit will be harvested, and the remaining sources will be difficult, dangerous, and expensive to gather while the cost of renewable energy continues to plummet. Someday, the market will favor it.
Will the invisible hand of the free market move soon enough? Don’t wait to see. Ease America’s dependency on fossil fuels by making a personal change in your energy source. Contact SolFarm Solar Co to see what you can do to save the planet.
This week, President Trump created a solar panel tariff. The first year will see a 30% tariff.
In May 2017, American solar panel manufacturer Suniva, later joined by SolarWorld, petitioned the United States International Trade Commission (ITC) to take action restoring the damage done to the American solar panel manufacturers by imported solar panels. The ITC agreed after an investigation, and made suggestions to President Trump who agreed with the suggestions on Jan. 22.
While American solar panel manufacturers benefited, the decision harmed the rest of the solar industry. With higher costs, the number of jobs provided by the growing American solar industry will drop.
However, consequences may not be as bad as they sound. The solar panel tariff will last four years and drop five percent each year. By 2021, the last year of the tariff, it will only be 15 percent. Even with the tariff, solar panel prices will continue to drop as they have for years with each improvement of Chinese and Korean solar panel manufacturing. The tariff may not be noticeable by the time 2021 rolls around.
This is partly due to the percentage-based tariff rather than a fixed amount of money. As foreign solar panel prices drop, so will the tariff. Currently, the tariff adds 10-12 cents per watt in year one, which is a 3-4 percent increase for a resident looking to install an array. By the end of the tariff, it should only be adding 4-5 cents which is less than a 2 percent increase in price.
Though this was not the answer the solar industry hoped for, the impact may not be as bad as was first thought. With a North Carolina rebate program in the works, now could actually be the perfect time to install a solar array.
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More affordable solar arrays will be possible for North Carolinians soon. Duke Energy submitted a solar rebate program proposal to the North Carolina Utilities Commission (NCUC) on Jan. 22.
North Carolina leads the nation in solar, coming second only to California in the amount of solar installed in 2016. In July 2017, North Carolina legislature required Duke to create a rebate program with House Bill 589 or Competitive Energy Solutions Law for North Carolina. Duke responded with a $62 million proposal. When approved, the program will run until 2022 keeping North Carolina in the front of the solar industry. The program comes from two years of collaboration between Duke Energy and N.C. Sustainable Energy Association.
Residents participating in the program receive 60 cents per watt up to 10 kW, meaning residents will be reimbursed for $6,000 of their array. Corporate participants get 50 cents per watt, and non-profits collect 75 cents per watt, both up to 100 kW providing payouts as high as $50,000 for commercial customers and as much as $75,000 for non-profit customers. Those who installed panels after Jan. 1, 2018, are eligible for the program.
The program limits rebates to 20 MW, split evenly between customers of Duke Energy Carolinas and Duke Energy Progress. 5MW for each district are allocated to residents, and 2.5 MW are allocated to non-profits. If NCUC approves the proposal, applications are due to the applicable utility 90 days after installation.
If customers wish to use solar without installing it, there is a leasing option where individuals lease panels from another source. Later in 2018, other programs will be added. Shared Solar enables customers without an array to use energy from a close solar facility. Green Source Advantage expands a Duke Energy Carolina program allowing customers consuming large amounts of energy to offset that with solar.
About SolFarm Solar: Starting in 2012, Mike Diethelm began installing solar PV systems on residential and commercial buildings under the name SolFarm Solar Co. with the intention of doing something great for the earth. His goal is to leave his son with something that was better and cleaner for the environment. Driving a Leaf around town, and a bio-diesel en route to solar jobs, SolFarm has evolved into Asheville’s most trusted and highly recommended solar installation company.
As many know, this summer, President Trump announced that America would be pulling out of the Paris Accord. This caused quite the uproar, and in the months following the announcement, states and cities have made plans to achieve the Paris Accord’s goals.
What’s Been Done
Washington, New York, and California led efforts to create the U.S. Climate Alliance, a bipartisan coalition of state legislators and mayors in response to America’s. America’s Pledge, a group of states, cities, businesses, and universities, and We Are Still In, a declaration of supporting climate action, were also created to include private sector groups in the effort to combat climate change.
North Carolina joined the U.S. Climate Alliance and the We Are Still In campaign. Each state agreed to help make the goal of lowering emissions 26-28% of 2005 levels. States forming the Climate Alliance will probably reach that goal on an individual basis. However, America is on track to reduce emissions by only 15% by 2020 if federal emissions policy is rolled back as predicted.
As uplifting as it is to see states, cities, and organizations come together to protect Earth, there are some downsides to not having the federal government participating in environmental policy. Significant amounts of research and development have been funded and supported by past federal initiatives. There are also possible strategies to lowering emissions no longer available because federal policies are necessary to achieve them. For instance, a national grid would mean that extra solar generated in California on a sunny day could be sent to a rainy Washington. Such a strategy could help make America’s electricity completely renewable, but a completely national grid could not exist without federal policy assisting states.
Though the U.S. Climate Alliance and America’s Pledge may not be able to do everything the entire federal government could do, such groups make sure that there are still parties invested in fighting climate change. Such interest will keep innovation alive, and progress will continue. By the time 2020 rolls around, who knows how many parties, private and public, will have recommitted to the Paris Accord. It may turn out federal involvement is not a necessity at all.
Microgrids are starting to come into their own, and Tesla Owner Elon Musk is drawing attention by claiming storage can fix energy problems around the globe.
Microgrids helped small islands like Ta’u of American Samoa go completely solar. Off North Carolina’s coast, Ocracoke’s grid security was increased by a small solar microgrid. It will keep the island running along with a small diesel generator the island has had if the single transmission line from the mainland to the island is disrupted. Hawaiian island Kauai also discovered the beauty of microgrids with a solar+storage system, the island was able to go off fossil fuels altogether.
Islands are so interested in microgrids because shipping fossil fuels makes energy production more expensive than it is on continental America or other mainland countries. Many islands have jumped on the bandwagon, reducing or erasing fossil fuel use for each island.
Tesla started the year by increasing production of the new storage batteries, causing the prices to drop more than they already were. As microgrids have become more affordable, they have become a viable option for communities and municipalities.
With his factory pumping out batteries, Musk is making sure people know his product can do what fossil fuel energy plants cannot. In March, he told Australia his batteries could solve the rolling blackout issues in South Australia after a gas shortage and storms disrupting transmission and closing wind farms and power plants in 100 days. Australia took Musk up on his bet, and Tesla is currently ahead of schedule on the 100 day deadline.
Musk was so confident in part because Tesla had built a smaller battery storage system for California in three months in late 2016.
Tesla is not the only one bringing renewables to places in need. Australian company ZEN Energy proposed another project for Australia when rolling blackouts hit a city after a heatwave. Several companies and wealthy environmentalists have been making sure islands have a variety of energy options.
Plans for microgrids are being put into place for facilities like correctional facilities and hospitals where backup for power outages are vital. Microgrids are currently being set up in Puerto Rico to put hospitals back in business.
Beyond relief, Musk, in response to a tweet, claimed Tesla solar+storage systems could be the answer for Puerto Rico as the territory recovers and decides how to increase its grid security. The governor seemed to like the idea, so who knows what is in store for solar and microgrids in the upcoming year. As long as Tesla and other solar companies rise to solve energy crises, there will be evidence that solar can do what fossil fuels cannot.